Once the scenery of the unlimited LG phone, now began to “decline”.
According to LG released a full version of the two quarterly results show: the Smartphone mobile communications division in the second quarter operating income of 234 million won, year-on-year decline of 21%. The performance was bad compared with the first quarter, with a operating loss of $117.27 million. This is the mobile phone business for the nineth consecutive quarter operating losses.
However, LG explains the loss of handset business because of the weak sales of LG G6 flagship smartphone and the cost growth of mobile components. This seems a little reluctant.
LG G6 ‘s sales were far less than expected, and the handset was released in April without much encouraging performance in the second quarter, while LG sold $2.39 billion in handset sales in the second quarter, far less than its rival Samsung Huawei.
Reports from media business Korea say LG G6 has sold not 2 million sales since spring. Last year’s flagship modular design of LG G5 difficult to obtain market recognition, resulting in its sales cold. Today’s LG G6 resolutely abandons modular design, choosing a more mainstream and conservative approach with a narrow-frame design with a high aspect ratio of 18:9.
It is noteworthy that LG G6 the biggest failure lies in the G6 on the processor-snapdragon 821 processor, to know, when carrying Gaotong Dragon 835 chip flagship mobile phone after the listing, LG G6 lack of core competitiveness, because in the process, Performance and energy consumption aspects of the snapdragon 821 processor and the snapdragon 835 chip are not in one grade.
As for LG launch Q6 series low-end new machine, in fact, is the low edition of LG G6, but did not want to introduce an upgraded version of LG G6 (the processor for Cheng 835). Today’s two-generation G-Series mobile phone market performance is mediocre, reflecting the LG mobile business dilemma remains.